Year
2021
Foodpanda is an online food and grocery delivery that aimed to enhance employer branding experience by UX in VR
The Problem
The challenge was to come up with an Employer Branding idea that promotes the company as the employer of choice to a desired target group.
The Solution
I came up with an idea to showcase Foodpanda offices to students via Virtual Reality, allowing Foodpanda to attract & collect data of the viable future employees.
My Responsibility
My responsibility was to design the whole experience of the project, and further manage the vendors & stakeholders involved. I took the lead in handling the overall script, UX design and interaction.
03
Test Plan
An interactive mockup of the feature Utility Bill. With key user interfaces, screens, and simulated functions.
03
Facilitate the Test
Evaluating the feature by testing it with representative users. During a test, participant will give feedback.
01
Analyze Case Study
mobile development process involves creating installable software bundles (code, binaries, assets, etc.) Hence the NDA
04
Create Test Report
Further the app will be implemented, once the usability evaluation is developed. The app feature will be launched in IOS and Andriod.
02
Test Plan
01
Back Story
An interactive mockup of the feature Utility Bill. With key user interfaces, screens, and simulated functions.
01
What did I do?
An interactive mockup of the feature Utility Bill. With key user interfaces, screens, and simulated functions.
01
Outcome
An interactive mockup of the feature Utility Bill. With key user interfaces, screens, and simulated functions.
01
VR is awesome. But recruiting with VR can be a challenge.
I took the challenge and started off with a SWOT analysis.
To present the viability of the project, a deep analysis of digital ethnography along with SWOT Analysis was conducted to measure how advantageous the project would be for Employer Branding.
I took the challenge and started off with a SWOT analysis.
I took the challenge and started off with a SWOT analysis.
Crafting the Blueprint: Designing Wireframes
I took the challenge and started off with a SWOT analysis.
To create an intuitive user journey, I drafted wireframes that defined each step of interaction, aligning them with a thoughtfully designed UI script. These elements were key in delivering a seamless experience, ensuring VR Pandas became a game-changer.
I decided to target a certain audience and chose this allocated set up to launch VR Pandas, this booth was used in 5 major universities of Pakistan.
Testing the Experience:
Tuning VR Pandas with User Insights
I decided to target a certain audience and chose this allocated set up to launch VR Pandas, this booth was used in 5 major universities of Pakistan to enhance recruitment process and entice job hunting candidates in the pre-applicant phase of recruitment.
I took the challenge and started off with a SWOT analysis.
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Research
I decided to target a certain audience and chose this allocated set up to launch VR Pandas, this booth was used in 5 major universities of Pakistan to enhance recruitment process and entice job hunting candidates in the pre-applicant phase of recruitment.
I took the challenge and started off with a SWOT analysis.
I took the challenge and started off with a SWOT analysis.
I decided to target a certain audience and chose this allocated set up to launch VR Pandas, this booth was used in 5 major universities of Pakistan to enhance recruitment process and entice job hunting candidates in the pre-applicant phase of recruitment.
To create an intuitive user journey, I drafted wireframes that defined each step of interaction, aligning them with a thoughtfully designed UI script. These elements were key in delivering a seamless experience, ensuring VR Pandas became a game-changer in the recruitment process
Crafting the Blueprint: Designing Wireframes
I decided to target a certain audience and chose this allocated set up to launch VR Pandas, this booth was used in 5 major universities of Pakistan to enhance recruitment process and entice job hunting candidates in the pre-applicant phase of recruitment.
I decided to target a certain audience and chose this allocated set up to launch VR Pandas, this booth was used in 5 major universities of Pakistan to enhance recruitment process and entice job hunting candidates in the pre-applicant phase of recruitment.
Testing the Experience: Fine-Tuning VR Pandas with Real User Insights
Testing the Experience: Fine-Tuning VR Pandas with Real User Insights
Defining the Design Hierarchy
Brand guidelines were followed to generate the UI/UX of the project, with this mobile, desktop and VR headset versions were created.The design was intuitive and easy to follow especially for students, after several testings the instruction guidelines were finalised.
Interaction with the Students
Using icons, dialogue boxes, hand gestures and speech configuration the users are assisted by Foodpanda's guide that instructs them throughout the tour. By clicking the arrows, users can explore different areas of the office.
Gamification of VR Panda
Gamification of VR Panda was introduced to engage the students and introduce them to the new verticle "Pandamart" the users had to select items from the rack under a time limit to win the game.
Values of Foodpanda
Brand guidelines were followed to generate the UI/UX of the project, with this mobile, desktop and VR headset versions were created.The design was intuitive and easy to follow especially for students, after several testings the instruction guidelines were finalised.
